M+ Online Exhibition Brochure
A flexible editorial template designed for dynamic layouts
M+, a preeminent museum in Hong Kong, houses an interdisciplinary and transnational collection of visual art and culture. The museum strives to continuously enhance the visitor experience and supplement its collections and ways of seeing.
We designed a digital brochure template that complements the museum’s collections, providing accessibility to an audience of diverse abilities and backgrounds. Additionally, the template accommodates the M+ design team’s shifting needs for future exhibitions.
Team
Jimmy K.K. Lam of Studio Earth on consultation, project management, user experience, and layout design.
Visual Art, and Digital and Editorial Content at M+
Julee Chung, Olivia Chow, William Smith, Yuling Zhong
Two primary objectives are at the core of our design — to cater to visitors with diverse abilities and backgrounds and to serve as an adaptable template for the M+ in-house design team.
A functional layout grid and typography system, centred around three content types — titles, images, and body text — dictated their placement to ensure consistency across future brochure editions.
Our typography system categorises text as title, body, caption, byline, and pull quotes, with respective font sizes assigned to ensure visual cohesion and legibility standards.
We assigned text components such as titles and pull quotes to prominent areas to help visitors scan the text comfortably and increase interest and drive engagement.
The M+ Online Exhibition Brochure project was led by Jimmy K.K. Lam of Studio Earth, with Julee Chung, Olivia Chow, and Yuling Zhong at M+.